Remembering Freckles. Because. [Updated on: 09/24/24 11:50]

Because

The posterbunny for abandoned rabbits was a foster bunny named Freckles. When the clock was put on the floor, Freckles, excited by the new object, began to run circles around it. The charming touch of her paw raised thoughtfully was Freckles captured mid-step on film. And why 11:00? Because HRS focuses primarily on 11th-hour rescues, that is, on rabbits who have run out of time elsewhere. The Freckles photo quickly became associated with House Rabbit Society and was adapted to serve as our national logo.

House Rabbit Journal was the decidedly uncute name for the new HRS educational newsletter — after all, the focus for this publication is on real rabbits, and they’re cute enough. The first Journal’s house ad, used to summarize the purpose of the organization as well as to encourage donations and new members, was then as it is now: “Buy a bunny a little time to find the right home,” coupled with the graphic of a rabbit with a clock. A computer could have been used to put pictures of a rabbit and a clock together. But why use a computer when you can use a real rabbit with an actual timepiece? - HRS



Evolution and iderations of logos staring Freckles

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[Updated on: 09/24/24 11:50]